QR Codes for Businesses

Posted on August 12, 2011 by jackfmurphy

Firstly what are they?

QR CodeThey are those funny little pictures that are appearing more and more all over the magazines, posters and the internet. Some codes are very simple, like the one to the left, or more complicated like the one below to the right. To active the code you scan it with an app on your phone – iPhone, Android  or other, and then whatever information is preset in the QR code comes up.

What can they be used for?

You can have a message, launch a video on YouTube, take customers to your website and much more with a QR code. They are a way of engaging with your audience in a deeper level, and giving them an enhanced experience of what you provide. A lot of film posters now have QR codes because they can load trailers immediately on potential viewers phones.

How can they be used in printing?QR Code

QR codes can be printed on anything, and they can be used to develop your advertising. You could launch a video from your business card, advertising what your company does. Or your printed flyers can give your customers a coupon to use on your website.

It is all about engaging with your existing and potential customers in a way that goes beyond just having a picture and a bit of text explaining yourself.

How can you make them?

QR codes can be easily made on quite a few websites – our preferred is QRStuff.com – and they can be printed onto anything that we do at no extra cost. So next time you need to sort out your flyers, business cards, banners or anything then consider getting a QR code printed with Bullseye.

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Floor Stickers

Posted on August 11, 2011 by jackfmurphy

Floor StickerHere at Bullseye floor stickers are all we talk about. We find them just that exciting. It’s taken a bit of tweaking but we’ve spent a good amount of time finding the right materials for it, testing them all out and now we are pleased to launch our floor stickers properly.

We print onto a high quality vinyl which is then laminated with a heavy grade laminate, and then the stickers are cut to shape afterwards. That way you can have a full colour design with a stylish cut-out to match it. All you do is then remove the sticker from the backing, find the right place on the floor and BAM, you have a floor sticker. They come in up to 1 metre wide by however long you need it, you could even do your design in tiles and cover your entire floor with it from wall to wall.Floor Sticker

What can they be used for? Well they are just good ol’ fashioned advertising from the floor up. They can be used for showrooms to grab your customers’ attention when they first walk through the door. Or they can be used to add a bit of colour into the office, and impress your clients when they come to you for meetings.

It’s all about making the most mundane part of your office, the floor, that bit more exciting. Not enough? Get some printed wallpaper as well then.

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Small Business Marketing With Signage

Posted on August 11, 2011 by jackfmurphy

Printed FoamexHow can anyone know who you are or what you do without a good solid sign behind you? Or in-front of you as the case may be. Without your name and company details in 3 foot high letters several feet up in the air, many people will struggle to find your shop or find what you do.

If you see a shabby sign on a store-front, your first thoughts aren’t going to be positive. You’ll think ‘well they don’t have the time or money to make themselves look good’ which will lead to ‘why should I spend money with them?.’

We’re all very superficial, at least in shopping terms, so why not just admit it?

That is why signage is such a fundamental aspect of small business marketing. It is for many small businesses the first port of call with a customer, and you want to make a solid first impression as soon as they walk up to your shop.

But you don’t always need an all-singing-all-dancing sign with flashing lights and moving pictures. Much of the time, a nice clearly printed foam PVC sign will do the trick. It’ll sit up on top of your shop for a good couple of years and can be easily changed when you want to upgrade it. With your logo nicely displayed and a bit of text clearly explaining who you are and what you do, the world is your oyster.

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Glass Plaques A’Hoy

Posted on August 9, 2011 by jackfmurphy

Simple, elegant, cost effective and impressive. Just a few words and phrases used to describe our range of corporate glass plaques. They are a few words that we have chosen, but the point remains that they are very stylish.

There are a world of different opportunities when it comes to glass plaques. There are big ones, little ones, wide ones, thin ones and everything in-between.

What you need to do is really think about what you need.Jade Glass Flame

All it takes is 3 simple questions to ask yourself:

  1. What is my budget
  2. What style do I want
  3. When do I need it for

Budget will unfortunately influence a lot of what you do. But that’s fine, as long as you know your budget from the outset then you can work alongside it, rather than against it.Jade Glass Flame 2

Allow into your budget the cost of engraving as well, as it is easy to get carried away with a great looking award, but ignore the other costs involved.

Now you know what to spend, you can start looking at styles that fit that budget. Jade glass flames  are always a popular choice, but there are also our famous glass wedges to choose from.

Then do you need a logo engraved, individual names or anything like that.

Finally, the all important deadline. You’ve got to know when you need all of your awards sorted for, because if deliveries need to be arranged and engraving etc, the time quickly adds up!

Once you’ve checked all of these boxes, you are ready for your wonderful, stylish, glass plaques.

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The eco-friendly pen is mightier than the non-eco-friendly sword

Posted on August 8, 2011 by jackfmurphy

So eco-friendly pens, what are they all about, and how can something so small be so Corn Starch Green Penhelpful?

The facts: They come in all shapes and sizes, and they are made from either plastic, paper, FSC & Wood, corn starch, vending cups, tetra pak or algae. A long list of different materials, that are only connected by the fact that they are all eco-friendly, and they are all used to make pens.

With the world-wide movement towards Corporate Social Responsibility (CSR), everyone is doing their bit to help out the environment. Whether it is printing less of your emails, having an overhaul of your production processes or even looking at your material purchases, everyone is doing it. CSR starts with everyone taking responsibility for the impact that they have on the environment as a company, so begin by looking at how your purchasing can be more eco-friendly. It can be as simple as buying fair trade milk for the staff kitchen, or buying recycled paper instead of the usual copy paper.Pilot Recycled Pen

Eco-friendly pens can come into this equation as well, believe it or not. You can do your bit to help the environment by starting from the most basic office equipment, the mighty pen, and working upwards from there. It’s only a little change, but if everyone takes a small step in the right direction it’ll have a big impact in the long run.

And that is how buying eco-friendly pens can help the world. Coming up next, how to take over the world with eco-friendly pens. Maybe.

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New Website! www.bullseyeprint.co.uk

Posted on August 5, 2011 by jackfmurphy

Hello world, we are proud to announce our new print website www.bullseyeprint.co.uk

It has literally just been launched now, so we are going through and making sure all of the t’s are dotted and the i’s crossed. So if you notice anything slightly strange, we’re quite sure it’ll be rectified soon.

So why have we done this website?

The idea of our new print website is that we can really focus on a big part of our business, which is large format printing. Over the years we have developed from a trophy company into a digital printers – seems like a strange jump, but it all felt very natural to us.

As time has pressed on we became able to supply banner printing, flag printing, sticker printing and much more.

A lot of the products are available to buy online, but many other products have information and a ‘quote’ button for prices, because as we’ve learnt, some customers needs are bigger than other customers needs (like The Smiths, right?), or not bigger, just more specific.

So we wanted to put up the valuable information that you need, and then contact us so we can work out a specific price for you.

Keep an eye out as we’ll soon be launching special offers for all you special customers out there.

Take a few minutes, have a look through www.bullseyeprint.co.uk, and let us know what you think!

Bullseye out.

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Bullseye entering the 21st century, or something like it.

Posted on August 5, 2011 by jackfmurphy

This week has been busy for us in a different way. We’ve had the usual rush print jobs and urgent awards presentations – that people clearly knew about all year but left until one day before to arrange. But what we’ve been spending a lot of time on is our websites and social media.

We are now running two separate websites:

www.bullseyeuk.com

www.bullseyepens.co.uk

With a dedicated print site on the way soon. (Look out for www.bullseyeprint.co.uk in the near future!)

We have our core website which is www.bullseyeuk.com which has many of our trophies and some print products that we offer. We also now have www.bullseyepens.co.uk which is, you’ve guessed it, purely for pens.

As we’ve grown over the years we have diversified, as many companies have had to do during the recession, which has resulted in us growing outwards in a lot of different directions. This has been really exciting for us because we now provide so many more products than we did 3 or 4 years ago. But it has also meant that our online literature has become outdated.

So we’ve spent the time giving it all an overhaul, and making everything as current as we can.

As well as doing this we have started to really focus on the social media side of things. So every day we’re posting an article on our blog about the products we do and some useful marketing tips, alongside a general ‘what we’re up to’, to let the world know, well, what we’re up to. Our Twitter following is gradually growing and we’re looking into new ways of marketing ourselves, so any suggestions then please go ahead!

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Will someone please think of the football trophies!

Posted on August 4, 2011 by jackfmurphy

Football TrophyWhen that time of the year comes around, you need to work out how to best congratulate your players. They’ve had a hard season, played well – some better than others – and they all need a solid pat on the back.

That is where football trophies come into the picture.

Some people think trophies can be a bit old hat – if they have a football cup from last year then why would they want another one to sit next to it on the mantelpiece? Although no-one wants the same type of trophy twice, it is always worth putting money into the trophies to say ‘well done’ for a good year.

Manager’s player, players’ player, top goal scorer – all of these people need to know that what they’ve done has been noticed and appreciated by the rest of the club.

Silver CupWhat clubs really need to do is start being a bit more creative with their choice of trophies for the end of the year. There are hundreds of different football trophies out there for the picking. Whether it’s a figure on a base, a silver cup or a glass wedge, take the time to have a good think about what you can do that’s different from before.

The players will appreciate it when their mantelpiece has a lot of variety to it, rather than 5 of the same figurine standing next to each other.

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Bullseye Printed Pens are Go!

Posted on August 3, 2011 by jackfmurphy

Printed PenWe are proud to announce the launch of our new pen printing website www.bullseyepens.co.uk! Over the years we have had an increasing number of enquiries about pen printing, and we decided it was about time to have a dedicated website purely to pens. Lovely, lovely pens.

On BullseyePens you’ll be able to find pens through different categories, so if you know you have up to 30p per pen budget, or you can happily spend over £5 per pen or you need several options in between, then have a look through pens in price category.Eco Friendly Pen

On the other hand, if you have a specific style that you want then you can browse the site with that in mind. With options for executive style pens, plastic pens, snd many others, all printed with your branding.

The two sections of the website we are particularly proud of are the express service pens and the eco-friendly pens. We have spent years providing so many products at break-neck speeds, and now we can facilitate pen printing at the same fast service. Alongside this, our recent eco-friendly flag printing machines compliment the eco-friendly pens that we can now offer.

So visit the website www.bullseyepens.co.uk for more information on all of the products that we can offer.

Bullseye over and out.

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Corporate Golf Days – Leave a lasting impression

Posted on August 2, 2011 by jackfmurphy

Corporate Golf DayMany people wait for that one day of the year when they can dust off the ol’ set and show the company that they are more than just middle management, they are a golfer as well dammit and Gary in accounting has to be put in his place!

A lot of people take these days more seriously than they should do, but for the rest of the company golf days are a fun way to undo the top button and socialise with colleagues.

There are a few ways you can make your corporate golf day that bit more memorable:

Get polo shirts and golf balls printed with your company logo on

Polo shirts and golf balls let the golf day carry on long after the competition has finished. Every time your employee goes out onto the golf course, they’ll always have a golf ball with your logo on and a polo shirt showing off your company.

Hire a photographer

A few snapshots of the day can go up around the office or on desks, and leave a lasting impression of the day.

Have a good presentation eveningClaret Jug

Half the fun of a golf day is the socialising afterwards with the employees’ friends and family. Make sure you have your golf trophies ready to reward the longest drive, nearest the pin, and, in some cases, the hackers!

Above all, plan nice and in advance. Save yourself the stress of sorting everything out last-minute and book with plenty of time. You’ll regret it if the day before you’ve forgotten to order the trophies.

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